Multimedia company Google has been delving into developing its own unique gadgets and accessories over the past few years, ranging from Google Glass to Android phones and accessories. One of their projects, codenamed Project Ara, has been in development since 2012, and has finally been unveiled for the consumer market! Known in the official announcement video as simply Ara, the new Google phone shows off its capabilities as a modular designer smartphone.

The device itself features a framed format with several slots of various sizes, allowing for a fully customizable experience. In the video, Google shows off the possibilities of the modular design, showing off a number of gadgets, tools, and features that can be implemented into the phone by simply switching out the pieces. The Ara can even replace broken pieces through its modular system with ease, likely reducing repair costs and leading to a more streamlined experience. The Ara is currently scheduled to release in Puerto Rico as a test run in late 2015, with worldwide releases coming soon afterwards. In the meantime, Google has announced a media event for Project Ara on January 21st, which will have more details about the phone’s abilities and future releases.

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