Apr18

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With Hello Kitty celebrating her 40th anniversary this year, Sanrio is collaborating with many companies to make it a memorable occasion, with a huge variety of events and merchandise. Book publisher Rizzoli has now released their own piece of memorabilia to honor the iconic character with the “Hello Kitty Collaborations” book! The first book on Hello Kitty’s brand collaborations celebrates Hello Kitty in her fabulously cute guises in fashion, streetwear, confectionery, cosmetics, toys, and more. Inspiring artists and designers over the past forty years, Hello Kitty has also collaborated with some of the most respected companies worldwide, and readers can find all of these cool works in this new coffee-table book.

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Some of the collaborations featured in this book include fashion labels such as Liberty, Barbour, and Diesel, beauty brands including Crabtree & Evelyn and MAC, designer and sports brands such as A Bathing Ape, Undercover, Stussy, Super, Vans, and Reebok, as well as a variety of fellow characters and celebrities including Baby Milo, Elmo, Sonic the Hedgehog, the DC Comics superheroes, Lady Gaga, One Direction, X Japan, and KISS, to name a few.

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Rizzoli began as Rizzoli Bookstore, opening on Fifth Avenue in New York in 1964, and has since become a national company, publishing high-quality illustrated books and opening new stores throughout the United States. Known for the quality of their coffee-table books, they have worked together with artists, illustrators, and photographers as well as big-name companies. Their published work covers a huge spectrum of topics, such as documenting art, historical assessments, children’s books, cookbooks and much more.

With this book, Sanrio and Rizzoli hope to show fans how far the Hello Kitty character has come over the decades, transforming from a cute character icon into one of the most recognized mascots in the world!

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